![]() ![]() The community quickly grew, with various bloggers, LiveJournal accounts, and later various other social media sites like Tumblr and Instagram seeing a growth in mori content. It had reached international audiences early on in 2009. However, for the international community, the style in its many variations, including classic styles, is being kept alive. Mori Kei internationally was spread quickly through blogs and LiveJournal. Indeed, in Japan, where mori is all but gone, this may be so. ![]() This style is more simple, and is widely popular across Japan. Some brands and styles have begun to call the new Natural Kei trend a new version of mori. As of 2019, the online article about the origin of mori has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. A lot of prominent internet Mori personalities began to deactivate their blogs around this time as well, and a lot of smaller brands disappeared. Mori Girl began to fade as a street style around 2013-2014, with street snaps beginning to slow before disappearing altogether. She predominantly wears a blue ribbon around her collar. She walks in standard school shoes with light blue calf-length socks. Her school uniform consists of a light blue dress shirt below the red school blazer with rolled-up sleeves and a short white skirt. However, magazines and brands decline with the end of its popularity. Kei is a teenage girl of average height with waist-length blonde hair that is tied in a ponytail and purple eyes. ![]() It caused a big boom that lead to creation of multiple mori magazines and brands. The “Mori Girl” community also grew around this time, and reached 35,000 people in 2009. By this point, Mori Girl had become one of the most prominent Japanese fashions, rivaling those such as Dolly Kei, Cult Party Kei, Lolita, and Decora, at one point or another. Wonder Rocket, one of the most highly recognized Mori brands, opened its doors to Harajuku in 2007, and online shops, such as DearLi, began to appear as well. Mori Girl brands also began to pop up around this time. Publications like Spoon, Mori Girl Lesson, and Fudge began to produce issues dedicated to the Mori style and became another basis for what the style was and was not. In addition, it soon made its debut in fashion magazines as well. Cult Party Kei is primarily a second-hand/thrifted fashion. Cult Party Kei is often confused with Mori Kei. The name is derived from the store Cult Party which popularized that style, but the name isnt actually used much in Japan. Many street snaps appeared within the year in popular street snap magazines and on street snap websites. Cult Party Kei () is a Japanese vintage fashion with a focus on many sheer layers and religious imagery. Īfter the creation of the Mixi and Choco's list, Mori Girl quickly began to gain traction as a popular street style in Harajuku. Not even the original Mori Girls followed them completely, but regardless, they gave a basis for what the style was and wasn't. The name was chosen by it's manager, Choco, after a friend commented one of her outfits with "You look like you are in the forest." On this wiki, Choco created Choco's List, a list of loose rules and guidlines for the style. In 2006, a community called "Mori Girl" was created on the japanese social network mixi. ![]()
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